Haley Reinhart’s ‘Can’t Help Falling in Love’ Cover Surpasses 100K Sales Mark
Listeners can’t help falling in love all over again with a timeless classic: ole songwriter Haley Reinhart’s cover of the iconic Elvis Presley track, “Can’t Help Falling in Love,” recently surpassed 100,000 singles sold.
The song’s resurgence was sparked by ole, which teamed with Reinhart to successfully reinvent “Can’t Help Falling in Love” by pairing her intimate vocals with the piano accompaniment of Casey Abrams. Her rendition is at the center of a major TV ad campaign for Extra gum that was a smash from the start, with the full-length spot “The Story of Sarah & Juan” quickly scoring tens of millions of Facebook views and millions more on YouTube. The track also entered the Billboard Adult Contemporary chart, debuting at #25 on January 16.
The social-media-friendly synch placement was secured by ole through its new artist development program red dot. Randall Foster, Senior Director, Creative Licensing for ole spearheaded the synch in collaboration with Wrigley’s agency, Energy/BBDO.
“I believe that at this point people are tired of the over-produced, sugary pop we are used to hearing on the radio,” says Foster of the song’s appeal. “Haley took this song and put an earnest, breathy sensuality to it channeling the likes of Ella Fitzgerald, and Billie Holiday. The intimacy in her vocal is just really alluring.”
According to Foster, Reinhart’s take on “Can’t Help Falling in Love” demonstrates the key role that a publisher’s sync licensing arm plays in sales and an artist’s success. “Sync has launched bands and artists for years and has become a new platform for success as TV overtakes the radio as the way we consume and are exposed to music,” he adds.